Asociación Española Contra el Cáncer
‘Todos Contra el Cáncer’: event of exceptional public interest
Services
Comunicación estratégica
Concepto creativo
Diseño de campaña
Gabinete de prensa
Organización de eventos
Comunicación corporativa
Comunicación y reputación
Divisions
Life
Corporativo
Asuntos públicos
Year
2022-2023
THE BRIEF
Opportunity for funding and dissemination around the fight against cancer
Objectives
Raise awareness of the ‘All Against Cancer’ initiative among the Spanish business sector.
The strategy
Turn the communication campaign into a major call to action and collective awareness-raising to initiate a real turning point in the recognition of cancer as one of the major social and health problems in Spain.
THE SOLUTION
Raise awareness of “All Against Cancer” among the target audience:
- Actions to engage with companies to seek the commitment and adhesion of the business sector to ‘All Against Cancer’ through its declaration as an Exceptional Event of Public Interest: meetings with companies and associations, awareness-raising sessions, corporate and PR events, report with results.
- PR actions to impact companies through the media: preparation of press materials and content for own channels, conferences with media outlets, participation in forums and speaking opportunities.
- Digital actions to amplify the key messages of ‘All Against Cancer’ through digital tools and platforms: social media, microsite, newsletter, LinkedIn broadcasting campaign.
SUCCESS IN THE DATA
Hosted an event with CEOs and presidents from the major companies in Spain:
+400
contacts made between companies, organisations, political parties, hospital groups and the media
162
attendees
"Our corporate relations area is helping the AECC in its ambitious plan to attract companies associated with the "All against Cancer" initiative
