‘Todos Contra el Cáncer’: event of exceptional public interest
Opportunity for funding and dissemination around the fight against cancer
Raise awareness of the ‘All Against Cancer’ initiative among the Spanish business sector.
Turn the communication campaign into a major call to action and collective awareness-raising to initiate a real turning point in the recognition of cancer as one of the major social and health problems in Spain.
Raise awareness of “All Against Cancer” among the target audience:
- Actions to engage with companies to seek the commitment and adhesion of the business sector to ‘All Against Cancer’ through its declaration as an Exceptional Event of Public Interest: meetings with companies and associations, awareness-raising sessions, corporate and PR events, report with results.
- PR actions to impact companies through the media: preparation of press materials and content for own channels, conferences with media outlets, participation in forums and speaking opportunities.
- Digital actions to amplify the key messages of ‘All Against Cancer’ through digital tools and platforms: social media, microsite, newsletter, LinkedIn broadcasting campaign.
SUCCESS IN THE DATA
Hosted an event with CEOs and presidents from the major companies in Spain:
"Our corporate relations area is helping the AECC in its ambitious plan to attract companies associated with the "All against Cancer" initiative