May the savings be with you
THE BRIEF
Campaign promoted by Fundación Inverco (Association of Collective Investment Institutions and Pension Funds, by its Spanish acronym) with the aim of raising awareness and adequately informing citizens about their estimated future pension rights and to position pension plans as a necessary complement to public pensions in order to maintain the level of purchasing power during retirement, given their estimated decline in the coming years.
The project included actions with media, advertising pieces, creation of social media profiles and creation of an informative microsite that served as a source of reports, informative documents and graphic elements (photos, infographics, videos and more)
Objectives
The presentation of key messages in friendly formats and their distribution through an ambitious digital strategy allowed to expand the permeability of the campaign amongst the target audience.
- Elaboration of informative studies, bylined articles and interviews
- Creation of quality content to promote microsite and social media profiles
- Campaign with influencers from different fields to reach key messages to a younger target
- Creation of the ‘Enjoylder’ concept to introduce the importance of saving to complement public pensions. ‘Enjoylder’ is an Anglicism coming from the union of the words “enjoy” and “elder”, which defines those savers who achieve a successful retirement without reducing their purchasing power. The term has been adopted and compiled by influential players in the sector
SUCCESS / DATA
