Angulas Aguinaga
New positioning for further growth
Informative content has increased the brand's visibility
Services
Gestión de relacionamiento con medios
Divisions
Life
Year
2020
THE BRIEF
Elevate its communications strategy to be recognised as a multinational food company.
Objectives
New positioning for further growth
Reinforce the positioning of Angulas Aguinaga in areas of communication that had not existed until then, such as internationalisation, innovation and people.
The strategy
Evercom was responsible for the design and implementation of a communications strategy and positioning of spokespersons.
The solution
We worked in three main areas:
- We defined key messages focusing on the company’s innovation, its actions to retain and strengthen talent and, within the framework of the 2020-2025 strategic plan, the company’s commitment to internationalisation.
- We encouraged Angulas Aguinaga to take part in various sector forums, nominations for business awards and other industry events with the aim of positioning itself at the corporate level under these new values.
- We capitalised on the expert knowledge of the company’s spokespersons to give greater credibility to the news and achieve greater proximity and connection with the different audiences of Angulas Aguinaga.
SUCCESS IN THE DATA
+250%
impacts in a period of 9 months
2
innovation awards: quality innovation award in innovation and the award for food innovation in the basque country
"Angulas Aguinaga faced a period of transition towards the future of the company. Relying on a comprehensive communications strategy helped them to connect with their different audiences more closely."
