Ecoplen comes to Casa Decor
Casa Decor
THE BRIEF
Bring visibility to Ecoplen’s participation in Casa Decor, a benchmark event in the decoration secto
Objectives
Ecoplen comes to Casa Decor
- Increase awareness of its smart home textiles brand.
- Showcase its participation in the event for professionals in the sector.
The strategy
We designed a communication plan with the aim of bringing visibility to the brand among journalists, influencers and visitors while highlighting the staging of Ecoplen among interior designers, designers and architects.
Build a strategy based on the differential attributes of the brand to emphasise its value proposition.
The solution
From the opening of the interior design event on 7 April until the end of May 2022, Evercom made an official presentation to national media and influencers.
We organized private visits and one-to-one interviews to show the value attributes of its smart and sustainable textiles. The work was conducted in a way that attracted the attention of tier 1 media and contributed to the brand winning the 1st Mention for Best Integrated Product at the Casa Decor Awards, which were presented during the last week of the event.
SUCCESS IN THE DATA
"Ecoplen's participation in Casa Decor was a project that marked a before and after for our client. Thanks to this great showcase, we were able to maximise its presence both in the media and digitally, but it was also a direct window to the general public and professionals."
