Building brand ambassadors in the media
Building thought leadership through executive profiles.
THE BRIEF
Creation of the personal branding of the company’s executives: project brand values
Objectives
Building brand ambassadors in the media
Evercom designed a specific communications plan according to the different areas of specialisation and aimed at improving the positioning of the organisation’s executive panel.
The strategy
Evercom designed a specific communications plan according to the different areas of specialisation and aimed at improving the positioning of the organisation’s executive panel.
The solution
Over the course of several months, work was conducted on a thought leadership position for the large panel of spokespersons.
Among the actions carried out, more than 10 opinion forums were placed in Tier1 media such as Cinco Días, El Economista or Capital magazine. In addition, we managed 16 media interviews with outlets such as Expansión, Ejecutivos and El Economista.
In addition, we produced more than 30 press releases on different key topics for the organisation, such as leadership, talent management, marketing and sales, as well as positioning executives with statements on each of them, all to boost the company’s reputational and commercial work.
SUCCESS IN THE DATA
"The diversity and breadth of the executive team offers us many opportunities for communication. With the right strategy we have been able to boost each spokesperson in his or her area of expertise.
