Blue bow tie event
THE BRIEF
ASPAPEL celebrates the 7th edition of the Blue Bow Tie event
Objectives
Blue bow tie event
Increase the number of impacts, invite media on the day of the event, coordinate the communication contents (press releases, photographs) with the different press offices of the awarded city councils and boost dissemination on social networks.
The strategy
Capillarise the distribution of information about the event by generating multiple versions of regional and municipal press releases related to each of the award winners, streamlining the availability of materials among all the offices of the city councils involved.
The solution
Greater fluidity of regional information with content oriented to local media:
- Production and dissemination of some twenty press releases adapted to each target community and municipality.
- 35 micro video interviews for social media.
- Press conference.
SUCCESS IN THE DATA
Domingo, Undersecretary of the Ministry of Territorial Policy, Ms Margarita Ruiz, Deputy Director General of Circular Economy of the Ministry for Ecological Transition and the Demographic Challenge, and Mr Eduardo Querol, President of ASPAPEL.
"Aspapel's Blue Bow Tie Event saw a significant leap in visibility in its 2023 edition, which reinforces its attractiveness for future editions and the participation of more and more municipalities committed to sustainability."
