ASPAPEL

Blue bow tie event

Services
Comunicación estratégica
Gabinete de prensa
Divisions
Corporativo
Asuntos públicos
Year
2020

THE BRIEF

ASPAPEL celebrates the 7th edition of the Blue Bow Tie event

Objectives

Blue bow tie event

Increase the number of impacts, invite media on the day of the event, coordinate the communication contents (press releases, photographs) with the different press offices of the awarded city councils and boost dissemination on social networks.

Evento Pajaritas Azules

The strategy

Capillarise the distribution of information about the event by generating multiple versions of regional and municipal press releases related to each of the award winners, streamlining the availability of materials among all the offices of the city councils involved.

The solution

Greater fluidity of regional information with content oriented to local media:

  • Production and dissemination of some twenty press releases adapted to each target community and municipality.
  • 35 micro video interviews for social media.
  • Press conference.

SUCCESS IN THE DATA

Domingo, Undersecretary of the Ministry of Territorial Policy, Ms Margarita Ruiz, Deputy Director General of Circular Economy of the Ministry for Ecological Transition and the Demographic Challenge, and Mr Eduardo Querol, President of ASPAPEL.

440
impacts
83%
regional

"Aspapel's Blue Bow Tie Event saw a significant leap in visibility in its 2023 edition, which reinforces its attractiveness for future editions and the participation of more and more municipalities committed to sustainability."

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