AEGON
Design and Launch of the “I Health and Lifestyle Study”
Services
Gabinete de prensa
Gestión de relacionamiento con medios
Posicionamiento
Comunicación y reputación
Divisions
Financiero
Year
2019
THE BRIEF
Positioning Aegon as an expert and reputable source on health, wellness and lifestyle issues
Objectives
We worked on the proposal, design, coordination and preparation of the first study on health and lifestyle habits to position the insurer before its potential audience in Spain.
The strategy
A 360º strategy:
- Design, coordination and preparation of the study.
- Organisation of the press conference: show cooking experience with journalists and health influencer Patricia Pérez.
- Adaptation of the study to the different types of media, focusing on media hooks: diets, healthy habits, Doctor Google or self-medication.
The solution
The design and development of the campaign by evercom included:
- Study strategy design
- Press call
- Spokesperson training
- Press kit preparation
- Creation of audiovisual materials
SUCCESS IN THE DATA
+110
News in the media
77.758
The potential of the TW community reached
"Detecting topics of media interest that are not very competitive positions us quickly"
