Button Watch by Alice Campello
Button Watch presents to the media its capsule collection developed by the influencer Alice Campello
THE BRIEF
An unknown brand: Button Watch. An exceptional influencer: Alice Campello. The brief was clear: bring the celebrity’s popularity to the brand with the aim of gaining visibility and generating awareness in the public eye
Objectives
Generate Brand awareness around a new brand of unique watches: Button Watch
The Strategy
Choose a relevant influencer that would generate awareness around Button Watch on the different channels: online and PR
Based on a relevant event for the media: the presentation of the first watch collection developed by Alice herself
The solution
Present the collection to the media in showroom format with the presence of Alice Campello and her husband, the football player Álvaro Morata.
It was also the first joint presentation carried out by the couple .
SUCCESS / DATA
More than 50 impacts, reaching a potential audience of over 60 million users. A 40% rise in the company’s sales during the weeks following the presentation
"An unique opportunity to manage a highly diverse photocall"
