Launch of savings & investment solutions
THE BRIEF
Bring together under one umbrella the whole range of savings and investment products for customers.
Objectives
Create the naming strategy and develop the storytelling of the new Caser brand, encompassing products such as pension plans, unit-linked products, long-term guaranteed savings insurance, investment funds and reverse mortgages.
The strategy
A name and new corporate identity integrated into the brand.
Devise a naming strategy that encompassed Caser’s comprehensive savings and investment offer, achieving the right fit within the company and visibility in the media. Develop the storytelling and identity manual for the logo, as well as design and implement a communications plan for the new brand.
The solution
Evercom prepared a proposal to find the best solution to create a name that would allow Caser to go a step further and transcend the classic proposal of traditional insurance companies to consolidate itself as a leading entity in the field of asset management in Spain.
SUCCESS IN THE DATA
We devised a naming strategy that encompassed Caser’s comprehensive savings and investment offer, achieving the right fit within the company and visibility in the media. We developed the storytelling and identity manual for the logo.
"A comprehensive savings and investment solution to become the customer's guide"
