Design based on luxury
Rebranding of DeDios
THE BRIEF
Create a renewed image to land in Europe.
Objectives
Design based on luxury
Create a new brand image for DeDios based on its first logo to achieve a timeless, fresh and sober image which stands out in the current sector.
The strategy
In line with the new brand, we conceptualised this restyling, basing its personality on the archetypes of the enthusiast and the creator to achieve a groundbreaking and timeless visual identity.
The solution
A minimalist but very visual brand image, based on straight lines and angles, which exudes youth, sobriety and freshness. The image was adapted to all channels where the brand needed to be present: social media, print graphics, photography, corporate stationery, press and finally, its website, which was completely rebuilt to become a clear, simple e-commerce site that generates a positive user experience.
SUCCESS IN THE DATA
"With its new identity, DeDios differentiates itself from the traditional companies in its industry and positions itself among the target European luxury brands with this change."
