De Dios Joyas: diseño basado en el lujo
DeDios

Design based on luxury

Rebranding of DeDios

Services
Dirección de arte
Diseño y desarrollo web
UX/UI
Branding
Creatividad
Divisions
Life
evolution
Creatividad
Year
2022

THE BRIEF

Create a renewed image to land in Europe.

Objectives

Design based on luxury

Create a new brand image for DeDios based on its first logo to achieve a timeless, fresh and sober image which stands out in the current sector.

imagen de CABECERA DEDIOS Joyas

The strategy

In line with the new brand, we conceptualised this restyling, basing its personality on the archetypes of the enthusiast and the creator to achieve a groundbreaking and timeless visual identity.

The solution

A minimalist but very visual brand image, based on straight lines and angles, which exudes youth, sobriety and freshness. The image was adapted to all channels where the brand needed to be present: social media, print graphics, photography, corporate stationery, press and finally, its website, which was completely rebuilt to become a clear, simple e-commerce site that generates a positive user experience.

SUCCESS IN THE DATA

+10
COUNTRIES WITH AN ONLINE STORE
42%
CONVERSION RATE

"With its new identity, DeDios differentiates itself from the traditional companies in its industry and positions itself among the target European luxury brands with this change."

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