Brooklyn Town: una estrategia para llegar a un público joven
Brooklyn Town

A new strategy for social networks

Services
Community management
Concepto creativo
Diseño de campaña
Dirección de arte
Social Media
Creatividad
Divisions
evolution
Creatividad
Year
2022

THE BRIEF

Create a digital strategy that creatively transforms branded content to reach a young audience.

Objectives

A new strategy for social networks

Promote community, scope and engagement on all social networks.

The strategy

Creatively exploit digital channels, understanding how users interact with different formats. In addition, we analysed the ecosystem and proposed collaborating with influential profiles that would bring us closer to young audiences.

As for TikTok, we professionalised and adapted content to online trends.

The solution

A disruptive proposal in terms of actions and formats that captivated users.

SUCCESS IN THE DATA

+5k
FOLLOWERS GAINED
+70%
ENGAGEMENT
+32%
INTERACTION

"We created posts based on very topical and funny memes that users loved, which was reflected in the engagement with the posts."

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