Brooklyn Town
A new strategy for social networks
Services
Concepto creativo
Diseño de campaña
Dirección de arte
Social Media
Community management
Creatividad
Divisions
evolution
Creatividad
Year
2022
THE BRIEF
Create a digital strategy that creatively transforms branded content to reach a young audience.
Objectives
A new strategy for social networks
Promote community, scope and engagement on all social networks.
The strategy
Creatively exploit digital channels, understanding how users interact with different formats. In addition, we analysed the ecosystem and proposed collaborating with influential profiles that would bring us closer to young audiences.
As for TikTok, we professionalised and adapted content to online trends.
The solution
A disruptive proposal in terms of actions and formats that captivated users.
SUCCESS IN THE DATA
+5k
FOLLOWERS GAINED
+70%
ENGAGEMENT
+32%
INTERACTION
"We created posts based on very topical and funny memes that users loved, which was reflected in the engagement with the posts."
