Club náutico el Balís: a renewed image for the digital environment of el balís
THE BRIEF
Redesign of the web experience to enhance the brand’s image.
Objectives
A renewed image for the digital environment of El Balís
Convert the image of the Club Nautico El Balís to digital environments effectively, renewing its visual identity, its usability and building an optimal user experience.
The strategy
Based on the briefing and the needs, the brand image in digital environments was audited prior to the project, and a needs report and a roadmap were drawn up to serve as the basis for the redesign and to mark the path to be followed in the technical aspects of the project’s development.
The solution
Creation of a clear, minimalist and corporate visual identity, together with a clear and modular design to offer the user an organic experience and an easy path through the website.
"This new design has transcended the website and has helped us to elevate the image of the Club in every way. The brand is now much more refined and adapted to an environment where luxury defines the user and customer experience".
