Gestora de fondos de inversión
Financial content microsite
Services
Comunicación y reputación
Digital environment
Creatividad
Divisions
Financiero
Year
2019
THE BRIEF
Launch and management of a reference content microsite for an asset management company aimed exclusively at professional investors in Spain.
The site includes market reports, trends, savings and investment advice, interviews and data of interest to the community.
Objectives
- It is a site with highly specialized content in the financial sector, made up of very different sections that deal with topics related to the different assets in which investment funds invest and the market situation. All the contents are adapted taking into account the SEO strategy of the page.
- With a high rate of weekly updates, the contents are adapted to the Spanish market on topics such as equities, fixed income, multi-assets and market outlook. Furthermore, topics such as thematic and sustainable investment are addressed. Original interviews and articles on investment strategies are carried out by the company’s spokespersons, as well as articles with a more didactic content and an agenda of events and webinars.
- In general, the format of the content is varied and is usually complemented with videos and interactive graphics.
SUCCESS / DATA
Since its launch in 2018, it has exponentially increased visits by professional investors,
Elaboration of more than 130 specialized contents per year specifically addressed to the professional investment community in Spain
