AENOR
Launch of the AENOR N sustainable and sustainable building certifications
Services
Comunicación corporativa
Branding
Diseño de campaña
Gabinete de prensa
Social Media
Posicionamiento y relato de marca
Eventos
Marketing y publicidad
Diseño y desarrollo web
Divisions
Corporativo
Creatividad
Year
2022
THE BRIEF
AENOR, the leading certification company in Spain, launched the AENOR N Sustainable and Sustainable Building certifications.
Objectives
Create a narrative that gives meaning to the launch of these two new labels. Raise awareness among the target public of these certifications: construction, industrial. Highlight the differential value they offer: they have ESG (Environmental, Social and Governance) in their DNA, which makes them unique in the market.
The strategy
Three main axes:
- Creativity and concept: development of new corporate narrative and umbrella concepts for integration into the different actions: NOW is the time for sustainability.
- Visibility and awareness actions: launch campaigns for the new certificates with a 360° and multi-stakeholder approach (N Mark, N Sustainable Mark, and Sustainable Building Label).
- Information continuity actions: qualitative efforts with the media to boost the identification, recognition and reputation of the labels.
THE SOLUTION
360º Communication:
- PR Plan for media presence: interviews, editorials, reports.
- Audio-visual content development with industry partners (quality dialogue, video motion, making of)
- Organisation of professional events with a commercial focus for the presentation of new products.
- Design of corporate media and channels (landing pages, posters, e-mail marketing)
- Implementation of paid campaigns in the digital environment (social networks, Google Ads).
- Preparation and management of branded content in economic and sectoral media.
SUCCESS IN THE DATA
In 6 months of the campaign:
+2K
video visualisations
+150
impacts
140K
impacts on linkedin ads
2,76%
crt in google adwords
"The success of the campaign for AENOR, with a focus on brand and commercial reputation, was to combine creativity, the multi-environment, a strategic blend of organic and promoted actions and a solid knowledge of the industrial and b2b world"
