Beko experience_Imagen_Case
Beko

Launch of beko experience

Content that contributes to creating Brand Awareness

Services
Diseño y desarrollo web
UX/UI
Digital Advertising
Posicionamiento Web & Contenido SEO
Divisions
Life
evolution
Creatividad
Barcelona
Year
2021 - 2022

THE BRIEF

Create a new website to become an experiential meeting point for demanding and non-conformist users who make their time at home and in the kitchen a way of life

 

Objectives

Launch of Beko experience

Definition of a content plan that would contribute to brand awareness.

Imagen_Beko experience_Case web

The strategy

Conceptualise, design and develop a unique digital asset among competitors and provide it with the best possible content to spur the interest of like-minded users, as well as create a visibility strategy to reach new target audiences.

The solution

Design, web development and definition of the content plan for a benchmark and unique digital space in the field of gastronomy, design and innovation. Subsequently, the launch of the site was bolstered by a visibility plan that included: paid social campaigns (Facebook and Instagram) and branded content in digital media.

SUCCESS IN THE DATA

+36K
sessions/viewed year
1,84
pages/session on average
+51K
visits to the website/year
0,07€
cpc in paid social campaigns

"The knowledge of the brand's communications team, together with the experience of the creative and digital team, ensure a dynamic site that matches the interests of the target and the positioning of the brand."

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