Launch of beko experience
Content that contributes to creating Brand Awareness
THE BRIEF
Create a new website to become an experiential meeting point for demanding and non-conformist users who make their time at home and in the kitchen a way of life
Objectives
Launch of Beko experience
Definition of a content plan that would contribute to brand awareness.
The strategy
Conceptualise, design and develop a unique digital asset among competitors and provide it with the best possible content to spur the interest of like-minded users, as well as create a visibility strategy to reach new target audiences.
The solution
Design, web development and definition of the content plan for a benchmark and unique digital space in the field of gastronomy, design and innovation. Subsequently, the launch of the site was bolstered by a visibility plan that included: paid social campaigns (Facebook and Instagram) and branded content in digital media.
SUCCESS IN THE DATA
"The knowledge of the brand's communications team, together with the experience of the creative and digital team, ensure a dynamic site that matches the interests of the target and the positioning of the brand."
