Carpisa
Influencer campaign for the Qatar world cup
Services
Relaciones con influencers
Relaciones públicas
Divisions
Life
Year
2022
THE BRIEF
Develop an influencer campaign for Brooklyn Town Ready-to-Eat burgers.
Objectives
Influencer campaign for the Qatar world cup
- Boost awareness and visibility of the Brooklyn Town Ready-to-Eat range.
- Reach our target audience on the occasion of the World Cup in Qatar and thus increase the number of followers of the brand’s Instagram profile.
- Convey credibility and proximity through content, focusing on BT’s differentiating values (ease and taste).
The strategy
We triggered a digital communication action with lifestyle influencers:
- We created a content generation strategy with three different communication moments that, in addition to recreating everyday situations with the product, highlighted the qualities of the hamburgers.
- We accompanied it with a prize draw to encourage the audience to participate and interact with the content generated by the influencers.
The solution
Create a digital strategy for influencers related to the brand’s target to bring visibility to the Brooklyn Town Ready-to-Eat range: Xuso Jones, Antón Lofer, Carla Gabián and Jorge Amor.
SUCCESS IN THE DATA
+1.2M
PEOPLE REACHED DURING THE 2 MONTHS OF THE CAMPAIGN
+ 25K
INTERACTIONS ON SOCIAL NETWORKS
"Key dates like the World Cup in Qatar allow brands to reach their target audiences more easily, making it very important to keep the focus on the topical events that everyone is talking about".
