Clínica Baviera

Elimination of the use of glasses among talent

Services
Comunicación estratégica
Relaciones públicas
Relaciones con influencers
Divisions
Life
Year
2018 - Actualidad

THE BRIEF

Search for profiles from different age groups with notoriety in the media to encourage them to undergo a procedure with Clínica Bavier

Objectives

Elimination of the use of glasses among talent

Publicise the procedures offered by Clínica Baviera in its refractive and presbyopia units.

The strategy

We designed a 360º communication campaign with each profile chosen to maximise the collaboration with Clínica Baviera.

The solution

We eliminated glasses from the lives of different well-known people who were affected by presbyopia and myopia, such as Mario Vaquerizo, Belén Rueda, Verdeliss, Javier Fernández, Lidia Torrent, Paola Dominguín and Santi Millán. We presented the results of the procedures to the media through the prism of their experiences. These actions have helped us to bring visibility to the brand and its services, transmitting an authentic and close experience that encourages potential patients to start the steps needed to undergo a procedure.

SUCCESS IN THE DATA

+50
MEDIA OUTLETS ATTENDING THE PRESS CONFERENCE
85
IMPACTS MENTIONING THE CELEBRITY, THEIR NEED FOR SURGERY AT CLÍNICA BAVIERA AND THEIR POSITIVE EXPERIENCE
903K
TOTAL REACH OF COVERAGE IN IG AND TW AS A RESULT OF THE PRESENTATIONS

"With each contributor profile, we sought to tell a creative story that allowed us to connect with the consumer and explain the advantages of opting for refractive and presbyopia treatments. "

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