Elimination of the use of glasses among talent
THE BRIEF
Search for profiles from different age groups with notoriety in the media to encourage them to undergo a procedure with Clínica Bavier
Objectives
Elimination of the use of glasses among talent
Publicise the procedures offered by Clínica Baviera in its refractive and presbyopia units.
The strategy
We designed a 360º communication campaign with each profile chosen to maximise the collaboration with Clínica Baviera.
The solution
We eliminated glasses from the lives of different well-known people who were affected by presbyopia and myopia, such as Mario Vaquerizo, Belén Rueda, Verdeliss, Javier Fernández, Lidia Torrent, Paola Dominguín and Santi Millán. We presented the results of the procedures to the media through the prism of their experiences. These actions have helped us to bring visibility to the brand and its services, transmitting an authentic and close experience that encourages potential patients to start the steps needed to undergo a procedure.
SUCCESS IN THE DATA
"With each contributor profile, we sought to tell a creative story that allowed us to connect with the consumer and explain the advantages of opting for refractive and presbyopia treatments. "
