Cloudera: a leading company in integrated data cycle management
THE BRIEF
Position the brand as an expert in data cycle management in the Spanish market.
Objectives
Cloudera: a leading company in integrated data cycle management
- Increase Cloudera’s presence in technological media while boosting its visibility in the generalist and economic media.
- Raise awareness of the value of Cloudera’s data platform and how the company can help public and private companies to access and analyse all their data.
- Position Cloudera and its Cloudera Data Platform (CDP) as the only hybrid business data platform on the market.
The strategy
Evercom instituted a strategy of visibility and awareness around the importance of data cycle management among specialised journalists.
The solution
We expanded the brand’s news presence by anchoring ourselves in Cloudera’s key messages and its vision as an expert company among the media, going a step further and making stories of value visible through its customers, where we focused on the value of data for the end user.
SUCCESS IN THE DATA
"Cloudera is a company that allows users to do more with data. Today, data is the oil of the 21st century, which is why we, at Evercom, are very happy to be able to showcase the company's technology. It will enable business and society to evolve into a new era, where analytics and data management improve our quality of life and care for our planet".
