A national test bed for fintech
THE BRIEF
Position AEFI as a major player in financial innovation
Objectives
Develop a communication plan with the aim of accompanying the entire regulatory process of the sandbox in the media until its final approval.
The strategy
Showcase the national test bed for Fintech
Explain to consumers and the media the advantages of having a national test bed for Fintech that will boost Spain as one of the benchmark ecosystems on the continent and support return in terms of investment and job creation.
The solution
In two years, AEFI generated press, online, radio and TV coverage through interviews with AEFI’s president and its partner in regulatory publications, press releases, reports and opinion forums.
SUCCESS IN THE DATA
Focus on the importance of the approval of the financial sandbox in Spain to position the country as a leader in financial innovation.
"A country project to make Spain a benchmark in financial innovation worldwide"
