Brooklyn Town at Mad Cool
Booklyn Town: the secret of Brooklyn Town burgers comes to Mad Cool
THE BRIEF
Create a creative action to raise awareness of one of the most common visual problems
Objectives
The secret of Brooklyn Town burgers comes to Mad Cool
Attract a young audience and highlight the characteristics of the product (convenient, easy and tasty).
The strategy
We suggested participating in the Mad Cool festival. This set a significant milestone for the brand, as it brings greater visibility to the business itself and, in particular, to its variety of easy-to-make, ready-to-eat hamburgers made with high quality ingredients: only 90 seconds in the microwave.
The solution
Install a food truck and collaborate with influencers from the world of design, new concepts and creativity.
SUCCESS IN THE DATA
"The activation was a huge success, as thousands of people sampled 6,000 Brooklyn Town 'ready-to-eat' burgers."
