Ambassadors to promote a product launch
THE BRIEF
After a year on the market and with the footballer Álvaro Morata as the brand image, Button Watch created a capsule collection designed by his wife, the influencer Alice Campello
Objectives
Ambassadors to promote a product launch
Bringing visibility to the launch of this 4-watch collection was the brand’s priority for the autumn-winter season, ahead of the Christmas campaign.
The strategy
We designed a product presentation event where, for the first time, we brought Alice and Álvaro together in for a branded photo shoot.
The solution
We organised two different sessions to align ourselves with the interests of journalists. The first featured Alice as the star, where we presented the capsule collection that bears Alice’s brand to lifestyle and general media outlets. With sports and business press in mind, we invited the media to a subsequent event with Álvaro, as the brand’s male ambassador.
- We organised the press conference and photo shoot.
- We designed an agenda of one-on-one interviews with Tier 1 media.
SUCCESS IN THE DATA
"Having the couple as ambassadors allowed us to gain high impact in very qualitative media, opening us up to new audiences. Alice's receptiveness and Alvaro's passion in talking about the brand helped us create a story of interest to journalists at a key time for brand sales in the weeks leading up to Christmas."
