Building the Apodemia Brand

For 5 years, we worked on a strategy with two lines of action: corporate and product communications.

• Create a corporate storytelling strategy and develop key messages. We also built a brand manifesto and claim.
• Design a strategy as well as communication plans for ongoing branding.
• Communicate corporate milestones at the business level, position the company in economic and generalist media through interviews with the two founders, and appearances in opinion forums and other forums and events in the jewellery, retail and e-commerce sectors.
• Create a CSR strategy for the brand, working on concrete actions and building its positioning around its commitment to society.
• On the product side, we created a communications strategy to bring visibility to their collections, positioning their jewellery in the country’s main fashion publishers, managing product loans for fashion shoots and organising themed presentation events with journalists and lifestyle influencers.