DIGITAL ADVERTISING AGENCY

We craft strategies centered on segmentation to effectively reach your target audiences

Consumers are exposed to advertisements from the moment they wake up until they go to bed, encountering them on various digital platforms such as mobile devices, music streaming services, and email. It’s no coincidence that we often see ads related to products or services we’ve been considering purchasing. The primary objective of digital advertising is to establish a presence on the media and platforms where a brand’s audience is active. The challenge lies in devising the right strategy, always in compliance with privacy policies, to engage users at the opportune moment.

At Evercom, we plan, execute, and optimize Social Ads campaigns, media campaigns (including programmatic advertising and branded content), and utilize the Google ecosystem (including Display, Search, Shopping, Discovery, etc.) to achieve various objectives such as branding, web traffic generation, interaction, or lead generation.

There are different formats and digital channels to reach a company’s target. The key is to do it with what they really need. Being present in different digital platforms can help the end user to remember a brand when they are ready to make a purchase, leave their contact information to be contacted later or join a community in social networks.

At Evercom, we accompany our clients with various types of Paid Media campaigns:

• Social Ads oR ADVERTISING On SOCIAL NETWORKS 

Merely posting organic content on brand social profiles isn’t enough. To amplify reach, gain visibility, target potential customers, or foster a loyal community of followers, investing in social media advertising is crucial.

As a social media advertising agency, we leverage platforms such as Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Spotify Ads, etc., to strategically segment users and impact them effectively.

• Google Ads 

This channel is typically used when users have an informative or purchasing intention and seek detailed information about their interests. Thus, appearing in an ad, whether text or image, is pivotal during this process. At Evercom, we specialize in Google Ads and create campaigns across the entire Google ecosystem: search, display, YouTube, Gmail, Discovery, Shopping, etc. We expertly manage your company’s presence in Google Ads.

• PROGRAMMATIC ADVERTISING AND branded content 

With the goal of reaching users, both consumers and professionals, on trusted media platforms and at relevant informative moments, we execute programmatic advertising and branded content campaigns.

Programmatic advertising is the most intelligent and efficient way to advertise in mass media, increasing visibility and engagement at a lower cost. Advertisers purchase “users” instead of advertising space, paying for the target user who is viewing that space in real-time (RTB or Real-Time Bidding).

This method enhances the connection between the brand and the target audience, displaying ads related to their interests at the right time.

Additionally, we incorporate modalities that respect user privacy, tailored to the context of the medium or content, through contextual advertising. This allows us to integrate messages into relevant content for the target audience we are reaching. We also enhance visibility and interaction with rich media campaigns, utilizing notable formats such as In-Image Ads or In-Video Ads.

How can we help you?

1. Enhancing Branding and Brand Positioning
2. Driving Traffic to Websites
3. Lead Acquisition and Conversion