Evercom: Agencia de Marketing y publicidad de Bancos, y sector financiero en España

COMMUNICATION AND MARKETING AGENCY FOR BANKING, INSURANCE, FUND MANAGERS AND INVESTMENT ENTITIES

BANKING, INSURANCE, FUND MANAGEMENT AND INVESTMENT COMPANIES

Financial communication has become a weapon in the face of the challenges posed in the current socioeconomic context for banks, insurance companies, fund managers and other investment entities. Financial communication and marketing have become the link that brings institutions -and their products and services- closer to their clients, creating lasting relationships that go beyond the headlines.

A HOLISTIC SERVICE

We offer you a 360º communication strategy

At Evercom, we offer a 360º holistic service that includes not only the visibility of financial products and services, but also the construction of corporate and brand awareness, reputational crisis management, spokesperson training and content creation, among others.

Specialized in different areas: commercial banking, investment banking and private banking, at Evercom we work with some of the main national and international banking institutions. At the same time, thanks to our solid relationship with journalists and KOLs in the industry, we identify trends and anticipate regulatory and social risk focuses, defining the map of institutions and key players with which to interact.

Likewise, at Evercom we have been designing the communication strategy for Spanish fund managers since 1996 and international fund managers since 2000, creating online and offline marketing and communication strategies with ad hoc plans according to the life cycle of the product.

We also manage the marketing and communication of national and international insurance companies, with whom we design a strategy always aligned with their business objectives.

We also collaborate with Spain’s main financial employers’ associations and in the planning of strategies that highlight their institutional importance to all their stakeholders. Thus, fully focused on their agenda and objectives, the communication plans reflect the interests and priorities of the institutions and their partners, influencing public opinion through the media.

ADVANTAGES

How can we help you?

  1. A specialized senior team. We have a specialized mixed team of experienced journalists and economists with a solid track record and relationship with the financial and general media. At the same time, within the division we are specialized in the different verticals: banking, insurance, asset management, real estate and legal for the development of communication strategies always based on the particularities of each area.
  2. Creative and strategic. We strategically take advantage of the communication of the business, services, products, and capabilities of its professionals to position our clients in key environments. We do it creatively, as we are able to innovate in terms of messages, channels, or formats in a very traditional, competitive and highly regulated sector.
  1. Up to date with the industry. We have a multidisciplinary team that is up to date with all the trends and regulatory changes in the industry. In addition, we go deep into them to face all the challenges that arise in the sector such as digitization, sustainability, innovation, UX optimization, etc.
  1. High loyalty ratio. We advise and accompany the client forming a single team with common objectives. Our level of commitment is 100% and remains intact over the years. Thus, our royalty rate (9.5 years on average) is one of the highest in the industry, with clients who have been with us for more than a year.

Some of our clients include:

  • Main national and international banking entities, whom we have accompanied in the diversification of their business, increasing their positioning, their brand reputation and helped in crisis management.
  • Spanish and international fund managers, with whom we have been working since 1996.
  • Main Spanish financial employers’ associations. We have helped some of them to promote financial education and awareness of investment funds and pension plans.
  • Leading insurance companies in our country (Insurtechs, 360 insurance companies, credit insurance, surety insurance, life and non-life insurance).