AEGON
I Health and Lifestyle study
Services
Comunicación corporativa
Comunicación estratégica
Diseño de campaña
Gabinete de prensa
Comunicación y reputación
Divisions
Financiero
Year
2019
THE BRIEF
Position Aegon as an expert and reputable source in health, well-being and lifestyle issues
Objectives
Proposal, design, coordination, elaboration, and visibility for the first health and lifestyle study to position the insurer with its potential public in Spain.
The strategy
A 360º strategy:
- Design, coordination and elaboration of the study
- Holding press conferences: cooking show experience with journalists and health influencer Patricia Perez
- Adaptation of the study to different types of media, focusing on trends in the media: diets, healthy habits, Doctor Google or self-medication.
The solution
The design and development by Evercom included:
- Design of the study strategy
- Press conference.
- Training of spokespeople.
- Press kit preparation.
- Creation of audiovisual materials
SUCCESS IN THE DATA
Projection in the media and social networks
110
News stories in media outlets
77.758
Community potential on twitter
"Detecting topics of media interest that are not very competitive positions us quickly"
