Coca Coca: Honest House
Coca-Cola

Honest House

Being eco is not so difficult if you know how to

Services
Comunicación y reputación
Divisions
Life
Year
2018

THE BRIEF

To inform journalists and consumers about Coca-Cola’s new launch as a total beverage company: Honest, a new range of ecological products that positioned the company in a new communication territory

Objectives

Generate visibility and reputation around Honest in Spain

The Strategy

Demonstrate, through an opinion poll, the desire of Spanish people to be more ecological and understand the obstacles they encountered in achieving this.

The solution

To overcome these obstacles, we created the Honest House, a completely ecological multidisciplinary space in which consumers could learn to be more sustainable through nutrition, gastronomy and fashion workshops

SUCCESS / DATA

More than 200 impacts, reaching a potential audience of over 100 million users. Up to 500 consumers visited the Honest House during the weekend it was open to the public

200
Impacts
100
Millions of audience
500
Visitors

"We all became more eco at Evercom after living the Honest experience"

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