Clínica baviera: escape from myopia
Special Activation for National Myopia Day
THE BRIEF
Create a creative action to raise awareness of one of the most common visual problems.
Objectives
Escape from myopia
Raise awareness of the importance of the problems associated with myopia.
Raise awareness of the existing solutions to correct it in a safe and lasting way and to prevent it.
Give the public the opportunity to have an eye exam.
The strategy
An action attractive enough to capture the attention of the public and the media. That is why we created “Escape from myopia”, an escape room to raise awareness about myopia, how Clínica Baviera treats it and even how to prevent it. In addition, we supported the action with:
The solution
Capture the interest of the public with a street marketing campaign to offer eye exams, raise awareness of the problem and attract potential future patients who are candidates for surgery. Offering relevant and interesting data to the media about the visual problems of Spaniards was one of the key elements of the strategy.
SUCCESS IN THE DATA
"As our client needed to raise awareness of the problems caused by the lack of prevention in visual health, we had to execute a powerful and attention-grabbing action to capitalise on the discourse. That is why, after pushing for the creation of a new national day of observance, this street-level initiative, for the second year in a row, helped to give the problem of myopia the place and visibility it deserves".
