Brooklyn Town at Mad Cool
The fastest burger at Mad Cool festival
THE BRIEF
Create a creative action to satisfy the hungry of young people at a festival where you have just enough time to visit the foodtracks.
Objectives
Attract young audience and value the characteristics of the product (convenient, easy and tasty) and use the festival as a showcase to promote its two new varieties: BBQ and Chicken.
The strategy
For the second consecutive year, we proposed to Carpisa to participate again in Mad Cool,
creating a significant landmark for the brand, giving the brand greater visibility and, specifically, to its variety of Ready to Eat burgers, made with high quality ingredients and easy to prepare: just 90 seconds in the microwave.
The solution
To implement these strategies, we installed a foodtrack, we had the collaboration of influencers and we offered, in the creative line, the conceptualization, design of the foodtrack, recording of the event with video recap and photographic coverage.
DATA OBTAINED
19 press impacts with a communication value of 83.000 € and an audience of almost two million people.
“In this second year that we participated in Mad Cool with Brooklyn Town we managed to get closer to the consumer with the first self-service foodtruck. The creativity in the concept got the brand to be the protagonist of the conversation between attendees and the media”
