Carpisa – Brooklyn Town

Brooklyn Town at Mad Cool

The fastest burger at Mad Cool festival

Services
Dirección de arte
Evento
Comunicación corporativa
Concepto creativo
Diseño de campaña
Creatividad
Divisions
Life
Creatividad
Year
2023

THE BRIEF

Create a creative action to satisfy the hungry of young people at a festival where you have just enough time to visit the foodtracks.

Objectives

Attract young audience and value the characteristics of the product (convenient, easy and tasty) and use the festival as a showcase to promote its two new varieties: BBQ and Chicken.

The strategy

For the second consecutive year, we proposed to Carpisa to participate again in Mad Cool,

creating a significant landmark for the brand, giving the brand greater visibility and, specifically, to its variety of Ready to Eat burgers, made with high quality ingredients and easy to prepare: just 90 seconds in the microwave.

The solution

To implement these strategies, we installed a foodtrack, we had the collaboration of influencers and we offered, in the creative line, the conceptualization, design of the foodtrack, recording of the event with video recap and photographic coverage.

DATA OBTAINED

19 press impacts with a communication value of 83.000 € and an audience of almost two million people.

+100
Impactos
685K
impressions
587K
of total reach on social media
45
publications on Instagram
+20
different influencers

“In this second year that we participated in Mad Cool with Brooklyn Town we managed to get closer to the consumer with the first self-service foodtruck. The creativity in the concept got the brand to be the protagonist of the conversation between attendees and the media”

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