THE LAUNCHING OF A MAJOR TECH PLAYER IN SPAIN
Brand communication strategy for Evolutio, a BT spin off
THE BRIEF
Evolutio, a BT spin off following the sale of its business in Spain, arrives as a major player in Spain’s communications market.
In this new phase Evercom helped Evolutio by designing and executing an online and offline communication plan.
Objectives
Evolutio sought to incorporate a strategic communication partner to work with in building and enhancing its brand, with the aim of claiming its share in the technology market. Relying on its previous trajectory as BT Spain while projecting the new brand’s attributes.
- Project and enhance the reputation of the new brand
- Maximise the impact of the brand’s launch through media relations
- Generate online and offline awareness in key spaces
- Create multi-channel content and material aimed at generating value impacts
- Design joint plans with partners with a win-win approach
The strategy
Evercom designed a phased strategy, addressing the different stages of the brand’s launch and consolidation.
A planned combination of one-to-one meetings and other communications based on product content and customer and partner experiences.
The Solution
Evercom helped Evolutio by designing and executing an online and offline communication plan, by means of which it achieved a wide coverage in the media, combining qualitative and quantitative impacts that practically reached the entire business world, especially the technology market.
SUCCESS / DATA
"Evercom will be the trusted partner we need in order to grow and face this exciting and challenging stage."
Miguel Ángel de Ramón
Director of Marketing and Communications at Evolutio
