Honest House
Being eco is not so difficult if you know how to
THE BRIEF
To inform journalists and consumers about Coca-Cola’s new launch as a total beverage company: Honest, a new range of ecological products that positioned the company in a new communication territory
Objectives
Generate visibility and reputation around Honest in Spain
The Strategy
Demonstrate, through an opinion poll, the desire of Spanish people to be more ecological and understand the obstacles they encountered in achieving this.
The solution
To overcome these obstacles, we created the Honest House, a completely ecological multidisciplinary space in which consumers could learn to be more sustainable through nutrition, gastronomy and fashion workshops
SUCCESS / DATA
More than 200 impacts, reaching a potential audience of over 100 million users. Up to 500 consumers visited the Honest House during the weekend it was open to the public
"We all became more eco at Evercom after living the Honest experience"
