New image of the brand from Cristian Way
THE BRIEF
Create a visual identity that was vibrant for a brand with history
Objectives
New image of the brand from Cristian Lay
Create a new brand image for DeDios based on its first logo to achieve a timeless, fresh and sober image which stands out in the current sector.
The strategy
Conduct an in-depth study of the direct selling market to identify needs and be able to meet them, gaining an advantage over the competition. Create a modern, accessible image, adapted to the latest trends and covering all the aesthetic needs of the client.
The solution
We created a complete brand manual in which we redesigned Cristian Lay’s entire image, proposing a new logo, chromatic range, fonts, material configurations, photographs, etc. focused on the lifestyle market with the aim of standing out amongst the competition.
SUCCESS IN THE DATA
"We are proud to see a historical brand that is undergoing renewal and is reaching out to a younger audience that ends up loving it and integrates it into their lives."
