I'm Aramon, you're Aramon
THE BRIEF
Build a common culture around the business project among all employees
Objectives
I’m Aramon, you’re Aramon
Generate a new external and internal brand story, build and consolidate a common corporate culture, generate cohesion and a sense of belonging and encourage the emergence of new internal brand ambassadors who contribute to reinforcing Aramón’s reputation.
The strategy
Generate a new brand universe from the purely visual to the internal story itself
Convey to all the workers that, with the birth of Aramón, they have become part of a new tourism, sports and economic project that is even more solid, more attractive and with greater projection towards the future.
The solution
Development of a new Aramón brand platform:
- Preparation of welcome kit for new employees
- Creation of internal online channels for corporate content and commercial developments.
- Rebranding: offices, internal corporate work materials, professional uniforms, etc.
"The ideal way to achieve cohesion in organizations is to have a common vision of the business project. This will retain talent, strengthen the company's own culture and lead to success"
