Club Nàutic El Balís
Internal communication and emailing strategy
Email marketing at El Balís
Services
Comunicación Interna
Email Marketing
Divisions
evolution
Barcelona
Year
2022
THE BRIEF
Consolidate the omnichannel strategic approach to communication by optimising emailing to Club members.
Objectives
Internal communication and emailing strategy
- Strengthen communication with Club members.
- Increase the email open rate.
- increase brand awareness and position it as a leading Club in Spain by involving its members.
The strategy
Establish a calendarised emailing plan, with short- and long-term objectives, and re-style these with the aim of aligning them with the rest of the materials under the Club’s new image.
The solution
The solution for this project consisted of:
- Creating a scheduled monthly newsletter with the main topics: highlighting the most important events for each area, creating a hierarchy of information.
- Supplementing these monthly newsletters with special newsletters to cover more important topics that need their own space, without exceeding 2-3 newsletters per month.
- Graphic design of a template for the monthly newsletter to streamline these types of mailings and bolster the new look and feel.
- Graphic adaptation of specific newsletters.
SUCCESS IN THE DATA
Continuity of 1 monthly newsletter with Port and Club news, specific mailings for special communications and increased engagement with members.
60%
OPEN RATE
30%
UNIQUE CLICKS ON AVERAGE
"Today, email marketing is the most direct and effective way to reach CN El Balís members".
