Writing properly is a thing of the beautiful
THE BRIEF
Convey the company’s Game Changer nature by means of a comprehensive campaign that will enjoy significant media attention, generate a buzz online and engage with the brand’s target audience
Objectives
Position Wiko as a responsible company that advocates the responsible use of technology through an action connected to the present time: the incorrect use of grammar on smartphones
The Strategy
To find an influencer capable of breaking the game’s rules, like Wiko does.
That connects with a young target audience: the brand’s target audience. An influencer that can develop together with the brand a comprehensive marketing action that will provide the company visibility in all channels
The solution
A study endorsed by the Alcalá de Henares University carrying the message that the youth increasingly write worse on their smartphones and an app (Writing properly is a thing of the beautiful) that responded to the need for reverting this situation
SUCCESS / DATA
A high-impact campaign that increased the brand’s interactions by 30%. One of the most downloaded apps in Apple Store and Google Play during the first week of its launch.
"The first campaign in which La Vecina Rubia would become a brand ambassador"
