Alain Afflelou
Analysing the efficiency of internal communication
Services
Comunicación Interna
Divisions
Life
Corporativo
Asuntos públicos
Year
2021
THE BRIEF
ALAIN Affelou raised the need to define a new internal communication strategy
Objectives
Establish a useful, effective and proximate internal communication strategy.
The estrategy
The combination of a battery of methodological tools that would allow us to conduct a comprehensive analysis of the use, acceptability and effectiveness of the company’s internal communication action.
The solution
The following methodological tools were used for data collection and analysis:
- Online survey of dozens of employees
- Semi-structured in-depth personal interviews
- Analysis of internal channels, supports and content
"Internal Communication is proving to be a fundamental tool in internal cohesion and strengthening corporate culture"
