School Campaign
THE BRIEF
The 27th School Campaign for Visual Health works with brand ambassadors in the digital sphere.
Objectives
School Campaign
- Multiply the reach of the 27th School Campaign for Visual Health in the digital sphere with brand ambassadors.
- Direct traffic to the appointment website and encourage families to visit opticians to have their children’s eyesight checked.
- Highlight the School Campaign developed by the AFFLELOU Foundation among the digital audience.
The estrategy
We executed a digital action with influencers from three key areas of dissemination: health, education and family.
The solution
Turn influencers into ambassadors and prescribers of one of the most important actions of the year for the brand. To do this, we organised a mobilisation with each profile that consisted of going to the nearest ALAIN AFFLELOU optician with their children to show their followers what the protocol is when checking a child’s eyesight and producing a call to action for other families to book a free appointment at any ALAIN AFFLELOU optician.
SUCCESS IN THE DATA
"Social media is a direct channel for disseminating relevant content to families with children, so it was a perfect choice to publicise the awareness and prevention work that ALAIN AFFLELOU does by giving away eyeglasses at the start of each school year. "
