Presentation to the media of the Wealthinking campaign
Tressis, a leading securities company engaged in wealth management and independent financial planning through investment funds and financial products, wanted to present its new perspective of private banking in Spain: “Wealthinking”.
- Adapting Tressis’ communication to the Wealthinking strategy by reinforcing the main messages regarding the importance of financial advice and planning based on the customer’s vital objectives.
- Developing a specific action plan for the local and national media to present it, as well as to engage their interest.
- Offering the media a press briefing and official presentation with the participation of the experts and leaders of the Wealthinking strategy.
- Organising interviews and meetings to raise the awareness of this company’s new stage and strategy.
SUCCESS / DATA
Nearly 50 impacts on mass media queried by an audience interested in content related to savings and investment planning, through a variety of financial and lifestyle media and sections.
Through national and local, online and print media, it reached an audience of over 5.3 million, who were interested in the company’s key messages about aligning financial planning with their vital objectives.