Milka

The Milka Chocolate Farm

Such a creamy chocolate deserves creating the first chocolate farm

Services
Comunicación y reputación
Creatividad
Divisions
Life
Year
2019/2020

THE BRIEF

Bring the brand’s new international concept to Spain: Milka Goodness

Objectives

Generate brand awareness around one of Milka’s most distinctive characteristics: its chocolate’s creaminess

The Strategy

We focused on the product’s characteristic par excellence: its creaminess through a new claim. Creaminess has a name. So do our cows.

Based on this concept, we developed a public relations campaign to present our new packaging, in which real cows from the Alps were given the starring role.

The solution

To take the action even further, we created the first Milka chocolate farm, a multi-purpose space where journalists and consumers were able to learn how Milka chocolate is made and enjoy together a multitude of fun creations made with our chocolate.

SUCCESS / DATA

More than 100 impacts, reaching a potential audience of over 90 million users. More than 2500 consumers enjoyed any one of the Milka workshops and were able to rediscover their chocolate

+100
Impacts
+90
Millions of potential audience reach
+2500
Consumers

"Simply a delicious action"

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