The Milka Chocolate Farm
Such a creamy chocolate deserves creating the first chocolate farm
THE BRIEF
Bring the brand’s new international concept to Spain: Milka Goodness
Objectives
Generate brand awareness around one of Milka’s most distinctive characteristics: its chocolate’s creaminess
The Strategy
We focused on the product’s characteristic par excellence: its creaminess through a new claim. Creaminess has a name. So do our cows.
Based on this concept, we developed a public relations campaign to present our new packaging, in which real cows from the Alps were given the starring role.
The solution
To take the action even further, we created the first Milka chocolate farm, a multi-purpose space where journalists and consumers were able to learn how Milka chocolate is made and enjoy together a multitude of fun creations made with our chocolate.
SUCCESS / DATA
More than 100 impacts, reaching a potential audience of over 90 million users. More than 2500 consumers enjoyed any one of the Milka workshops and were able to rediscover their chocolate
"Simply a delicious action"
