Button Watch

Button Watch by Alice Campello

Button Watch presents to the media its capsule collection developed by the influencer Alice Campello

Services
Comunicación y reputación
Divisions
Life
Year
2019

THE BRIEF

An unknown brand: Button Watch. An exceptional influencer: Alice Campello. The brief was clear: bring the celebrity’s popularity to the brand with the aim of gaining visibility and generating awareness in the public eye

Objectives

Generate Brand awareness around a new brand of unique watches: Button Watch

The Strategy

Choose a relevant influencer that would generate awareness around Button Watch on the different channels: online and PR

Based on a relevant event for the media: the presentation of the first watch collection developed by Alice herself

The solution

Present the collection to the media in showroom format with the presence of Alice Campello and her husband, the football player Álvaro Morata.

 It was also the first joint presentation carried out by the couple .

SUCCESS / DATA

More than 50 impacts, reaching a potential audience of over 60 million users. A 40% rise in the company’s sales during the weeks following the presentation

+50
Impacts
60
Millions of potential audience reach
+40%
Increase in sales

"An unique opportunity to manage a highly diverse photocall"

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